Every role in your shop has a list of questions nobody answers.
Below is what contractors are actually asking, sorted by who's asking. Pick the role that sounds like you. Then ask the thing.
Owner
The questions you run in your head at 10pm. The ones that would change how you spend Monday morning.
- What's my real margin on the last 50 jobs?
- Which 10 clients drive 40% of my revenue?
- Which crew is closest to the safety claim threshold?
- Where did we leave money on the table last quarter?
- What's my actual cost to acquire a customer this month?
- Who hasn't paid an invoice over 60 days?
Ops manager
The 40 context-switches a day. The client who called three times and the tech who doesn't know yet.
- What's happening with every job scheduled this week?
- Which jobs had more than one callback, and who were the techs?
- Which properties have maintenance agreements overdue?
- Who has an open quote that's aged past 21 days?
- What did we promise this client, and have we delivered?
- Which techs are assigned to jobs at two different properties tomorrow?
Dispatcher
Half the day is routing. The other half is remembering what was said on the last visit.
- Show me every call from Canyon Ridge in the last 30 days.
- What equipment is at 4912 Oak Lane?
- Who was the last tech on site at Harrison Custom Homes?
- Which jobs are within 10 miles of where Tom is finishing right now?
- Which estimates are waiting on a measurement the tech said he'd send?
- What did the customer complain about last visit?
Estimator
The quote is half about the job and half about the relationship history. Both live in different tools.
- What did we quote this client in the last 2 years?
- What was the close rate on my estimates over $10k last quarter?
- Which of my pending estimates hasn't been looked at in 14 days?
- Show the full history with this client before I write the scope.
- Which estimates did we win at margin and which did we win on price?
- What does the last email thread with this client actually say?
Marketing
The spreadsheet you stopped updating. The attribution you stopped trying to figure out.
- Which ad spend turned into jobs, not just leads?
- Which source has the shortest time from lead to paid invoice?
- What's the average ticket by lead source?
- Which Google Business Profile photos correlate with booked jobs?
- Which neighborhoods sent the most repeat work last year?
- What's the cost per booked job on Meta in the last 90 days?
Accounting / Bookkeeping
Cash flow is a question you live with. Knowing the answer shouldn't cost a half-day of reconciliation.
- How much cash is tied up in unpaid invoices right now?
- Which invoices over $5k were paid more than 45 days late last year?
- Which jobs had a quote that matched what we billed?
- What's my AR aging by client?
- Which change orders were delivered but never invoiced?
- What's my revenue per tech this quarter, net of materials?
Pick one question. Ask it of your own data.
Connect your CRM and accounting. The moment the sync finishes, every question on this page works on your business, not a demo.